Internet Marketing

Marketing strategies had modified to adjust to the arrival of internet. E-marketing is the course of becomement, circulation, promotion, and worth of products and services in the internet to satisfy customers demands. (Encyclopaedia of concern and Finance, n.d, 234). Companies apply e-marketing strategies the convenience of purchasing products or decisiveness services with their mobile phones or at home 24 hours a day, seven days a week (24/7). (Encyclopaedia of calling and Finance,n.d., 234) This report will further explain the concept of e-marketing conflate and strategies and how Groupon, an international digital company that sell e-coupons, used it to be the top e-voucher retailer. The basic concept of e-product is to generate sales. E-product strategy is develop the right goods and services through the internet. (Lei and Xu 2005) Examples of common e-products are e-coupon, online movie theater tickets and lottery tickets. (Encyclopaedia of Business and Finance) To be effective in using e-product strategy, a company needs to have supportable long term strategies, customisation than standardisation.(Lei and Xu 2005) Also good supply chain dole out (SCM) and innovative solutions to overcome limitations of the internet.

(Lei and Xu 2005) A SCM is managing the process of transfer a product or service from supplier to customers. Groupon is the supplier of e-coupons. Groupon string the problem of not having enough stocks by making their products in digital format. Groupon email the e-coupon to their customers within a day later on payment is made. Groupon is successfu l by not having problems with stocks and fas! t delivery. Groupon customised their products split up to the needs of their corporate customers instead of standardising which type of discount to issue. Groupons long term strategy is to provide greathearted nest egg to their customers. Groupon captured customers hearts by giving freehanded discounts and flexibility in customisation. There were few...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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