'Dove’s Real Beauty Campaign: a Reflection Essay\r'

'Jennifer Millard’s Performing stunner: plunge’s â€Å" material originallove” campaign was made to pack a bring on the results of the company go down’s Real Beauty beseech onto it’s targeted audience, women. Throughout the study Jennifer Millard explains that Dove’s Real Beauty Campaign is a series of advertisements in magazines and commercials that promotes and em strengths beauty for e truly women, no matter what otherwisewise media outlets says. Millard uses tensioning groups and inter clears with sixteen Canadian women to investigate the opinions; with ages ranging from fifteen to fifty-nine years old. Within the study, I imbed two main foots within Millard’s term, which go away be discussed and reflected on how it contributed to her study.\r\nThe first theme I found quite interesting in Millard’s study was how she was connecting her definition of beauty towards a emblematical interactionist perspective by explaining how it is the culture and social club that determines which features would be deemed as beautiful or non. I close to disagree with Millard’s connection because trance the media outlets to baseball club what they should and should not be, most of the content was created by the outlets themselves with their opinions of what society should be. While the society may have authorized opinions on these topics, the media elaborates on the opinions society has and brands them more(prenominal)(prenominal) than detrimental and demanding then they actually are.\r\nFor example, in Millard’s study she shows the participants an advertisement from the Dove Real Beauty Campaign of a new, overweight, middle- healed Afri backside American woman. subsequently seeing umteen of the other Real Beauty Campaigns, this was the first advertisement that got a damaging answer from wizard of the focus groups. â€Å"Sasha: Sometimes I’m desire ew, I wonder why is this withal in here? Like all these Dove ones, there is old wrinkly lady. Her legs are like this and you can’t see any- thing and it’s like why is she in here?\r\nMonica: She’s naked and like oh no!” (Millard 164) From these reactions that came from the youngest aged focus group, it reflects the negative attitude regarding nudity the media has created against overweight, non-white women. The general, society-made opinion on nudity is that it is an act to be seen not in the public eye, but in a sequestered setting. The media has taken that opinion of nudity and subjected it to making it more tolerable in public (in certain films or advertisements) but single if the lot who are naked are deemed beautiful enough. An argument that can be made against my point is that only one of the focus groups in Jennifer Millard’s study had a negative reaction to the advertisement.\r\nThe focus group that reacted negatively to the advertisement in like manner happened to be the focus group with the youngest women in the group. Their reaction can be explained because they have not had a long experience with â€Å"out of the norm” advertisements and are used to seeing advertisements with a more negative message within them, compared to the other and more experienced focus groups. Also, the women in the other aged focus groups can better relate to the set’s â€Å"imperfections” compared to the younger focus group. Millard explained in her condition that specific advertisement was Dove’s boldest one in the study, and expected that it will cause stronger reactions compared to the other campaign advertisements the focus groups would be seeing.\r\nAnother theme that I found when reading Jennifer Millard’s article was the composition of favour that the media creates within the desire of beauty. By being furcateified as beautiful in society, the media creates a shift in power that only beautiful people ca n have and reinforces the power within majority groups in the society. â€Å"In occidental culture, those with beautiful bodies and faces â€Å"get more” out of demeanor because beauty is highly valued (Black 2004). Beautiful people are viewed as more intelligent, powerful, healthy, and of higher class than the masses of regular Joes and Janes (Plous and Neptune 1997).” (Millard 150). To make sure this idea of favour gets reinforced, and not any person can be classified advertisement with is privilege, the media has created extreme expectations that are very difficult for a woman to fully turn over every requirement. These expectations range from being tall and having a sl conclusioner body, long, shiny hair, clear skin, and trendy, expensive clothes.\r\nThese expectations creates a form of privilege within society, that the small share of people who have all those qualities are classified correctly will all the benefits and advantages. I emphatically agree wit h Millard’s on this issue because everyone who is not classified as beautiful has seen this form of privilege in the media. By aspect at a tabloid magazine or by observation television, the privilege of beautiful is often flashed into the eyes of the slight worthy, non-beautiful majority. Award shows is a obvious example of this privilege. present famous and usually beautiful people see and attend a extravagant night of drinking and celebration, and accompanied by thousands of dollars worth of jewellery and garments on their bodies. Throughout their campaign, Dove promotes equality of beauty between all groups of women, no matter their size, abidance or age.\r\nWith their campaign message, they are attempting to eliminate the privilege that only women classified as beautiful deserve. As positive as this campaign is, at the end of the day Dove is a company exhausting to make a profit. Instead of the usual motley of publicise with the message that their product will m ake the woman who buys it more beautiful; they state that every women is already beautiful, and they can embrace their beauty by buying a dove related product. From advertising with this point of view, Dove is assuming that no women knows their true beauty, and will never see it unless they buy their products. When looking at that viewpoint Dove is stating, it can be seen as offending towards any woman who is already confident in their beauty and self-image.\r\nIn conclusion, while the Dove Real Beauty Campaign is sure as shooting not the only solution towards changing the view of beauty in the media, Jennifer Millard’s study discusses the many pros and cons the campaign offers towards women in a fair matter. Millard also presents the themes of a symbolic interactionist perspective and of privilege that inspection and repair benefits the Real Beauty Campaign which in time, creates more positive content within the media.\r\nReference slant\r\nMillard, Jennifer. â€Å"Doveà ¢â‚¬â„¢s â€Å"Real Beauty” Campaign.” University of calcium Press (2009): n. pag. JSTOR. University of California Press. Web. 5 Feb. 2013.\r\n'