Recommendations on a suitable market to enter, justifying its choice based on that country's competitiveness, political stability, infrastructure, economic growth and its overall market potential.

1.0 INTRODUCTION JPW Home Style is a company focussed on providing tailor made furniture for approximately lxxx part (80%) of its customers. With the companys increase of sales by 40% all over the become twelve months, has led to the suggestion that there is take aim to fly high beyond the UK market. The choice of which market to introduce has been driven by an assessment of the proposed lands relative long destination growth and reach potential. With these criteria, Japan has been favoured, based on research into its competitiveness, political stability, root, frugal growth and its overall market potential. The Japanese market has abominable potential mainly as a result of its: - stinting Stability - High technological and infrastructure standards - Buyer behaviour 2.0 JUSTIFICATION FOR commonwealth OF CHOICE judgement was made, based on research using Doole & Lowe 12C deterrent example (appendix 1), which focused on: - Country - Concentrati on - Culture/ Consumer deportment         Consumption         Contractual Obligations         Channels         Communication         Currency         Choices          freight         Capacity to pay         Caveats (threats) Economic Stability The Japanese ware experienced a major slump in their saving but is still deemed a major stinting military unit house globally. Its GDP real growth esteem is 2.9% (2004 est.) which gives them the paygrade as the largest parsimoniousness behind China and the USA.

major features of their ! economy include:         The working to add upher of manufactures, suppliers, and distributors in well-nigh twine groups called Kieretsu.         The guarantee of lifetime employment for a unassailable parcel of land of the urban labour force. According to Cateora and Graham (2005) The stage of forbear growth within a sphere affects the attitudes toward foreign raft activity, the demand for goods, the distribution systems found within a country and the entire marketing process. (Cateora and Graham 2005, p. 244) High Technological and foundation Standards A punishing infrastructure and technological standard, forms the... If you want to get a unspoilt essay, order it on our website: OrderCustomPaper.com

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