E-business Marketing Plan of Oxygen and iVillage.com

E- logical argument Marketing Plan of oxygen and iVillage.com\nIntroduction The network has give out increasingly popular. The number of network users is estimated to reach approximately ccc jillion by the cease of 2002. (http:// www.sohu.com) With widespread acceptance and cheap entrance, it is changing the worlds economy. Developing descent opportunities in the internet has adult considerably. The impact of the Internet on business sector is akin to preceding innovations that transformed not scarce one business sphere but every business sector.(Jaworski and Rayport, 2001) These signifi substructuret changes in the surround require newfangled approaches to conceive about business strategies.\n\nThe Internet greatly impacts on the media perseverance in recent years. In the wake of Internet environment, tralatitious media ar going with a shakedown. The Internet can combine all the functions of handed-down media such as newspaper, magazine, receiving set and televi sion, as well as offer new functions of e-commerce, distribution and interactivity. There are unafraid grounds for believing that coeval media are undergoing particularly prominent technologically driven change, ...... This bequeath be an era characterized by media interactivity, accessibility and diversity, with new freedoms for the customer.(Briggs and Cobley, 1998) The rules of contender have changed in the new economy. Therefore, it is necessary to explore the business strategies of media companies on the Internet. In this essay, iVillage.com and atomic number 8.com are chosen to analyze their e-strategies from a customers point of view.\n\nBackgrounds of iVillage and Oxygen iVillage Inc., complete in 1995, is recognized as a leading women media gild and the number one informant for womens information online. iVillage.com is organized into brand communities across multiple topics of steep importance to women and offers interactive services, equal support, content and online access to experts and trig shopping opportunities. Content areas embroil Astrology, Babies, Beauty, Diet & Fitness, Entertainment, Food, Health, Home & Garden, Lamaze, Money, Parenting, Pets, Pregnancy, Relationships, Shopping, and Work. (http:// www.ivillage.com) Oxygen Media is an integrated media brand that combines the shell qualities of cable television and the Internet to serve women. Founded in 1998 by Geraldine Laybourne, Marcy Carsey, Tom Werner, Caryn Mandabach and Oprah Winfrey, Oxygen consists of weather vane sites including oxygen.com and Oprah.com, and a 24-hour cable network, in stock(predicate) in 42 million homes, featuring music, talk, comedy, movies and sports. (http:// www.oxygen.com) Target marketplace: Women two iVillage.com and Oxygen.com focus on a specific niche market - women aged 25 to 49. fit to the Womens...If you want to get a full essay, order it on our website:

Need assistance with such assignment as write my paper? Feel free to contact our highly qualified custom paper writers who are always eager to help you complete the task on time.