Marketing and Twitter Essay

1. Is chitter just a bright desire or a real business opportunity? To what extent does chirps situation reflect the past record of its founders? I theorize chitter is a bright idea but also a real business opportunity that its founder has been waiting since 1997. Evan William has developed so many different ideas and created some companies which he sold. There be so many similar social networking companies. Although the idea of Twitter is non to the full original or new, but its a most triple-crown one. The founder takes a unique opportunity spot others dont and he takes risks that others think is impossible. He had the vision and creativity of a uncoiled entrepreneur.2. A). what is Twitters Advantages and challenges given it chosen technology configuration? Twitter is an easy-to-use broadcasting system that allows users pulse to transmit short message in real time. It just need carry standard cellular shout to tapping out a message. Its an open source platform while you sight restrict the subscription lists to selected subscribers, or leave it open, which allows anyone to sign up to express your Tweets.B). what are the benefits and challenges for social functionicipations looking to use Twitter internally and externally For internally, the employee can encouraged to participated in a group effort to post consequence and join in the conversation with the followers, and the corporation is able to get instant feedback from the followers by apply informal Twitter polls. For externally, Corporations are using Twitter for a web site targeting a very respite grocery, this is pretty impressive. There are few ways Twitter has positively impacted on corporations brand image. First, use Twitter can raise the visibility in the marketplace. Second, Twitter have enabled corporation to connect with their customers in a way that makes them feel like they are a part of what corporation doing. Third, many people responded that they actively look out produc t on social media. Moreover, Twitter can be a promotional evangelist for the corporation.3. What has been Twitters marketing get to date, and is it sustainable? By the looks of the information from the case that looks like Twitter has reached its limits with the flow rate marketing approach they used up to date. In order to obviate being pushed out of the market, Twitter should build relationships with potential rivals, but not trying to break them. The biggest marketing problem which Twitter faces is adapting their vision and schema to the potential market. This can only be done if they adapt a stable structure and operating process as much as changing their values according to their users and market needs.4. Can Twitter perpetually earn profits? If so, what are the best ways it can legalise? Twitter can ever earn profits if they manage their market growth and service delivering correctly. For outsider, Twitter should consider selling a part of company to a more stable compan y that could assist them in staying ahead of their future rivals. Selling some rights can assisted them generating income and back up them adjust their marketing strategy. For themselves, Twitter can sell advertising lacuna and adding more attractive services to keep the user excited. Also, Twitter should even up attention to some service their competitor focus but they missed.